Author name: alex

Continued Proliferation of Fake Scotch Whisky

Refills, Replicas, and Relics Despite the record-high prices for many rare and valuable bottles, we continue to see a rise in the quantity of fake scotch whisky bottles on the market. Most devoted and competent whisky auctioneers in the United Kingdom routinely police markets have “eyes-on” and can detect illegal dealers and bottles. Assessing the …

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Who, Where, When?

Given the dynamic nature of the rare whisky auction market in the United Kingdom, we wondered who the winners and losers are per channel-offline/traditional vs. new world/online/digital. As we gather every sale record on the UK market, we can analyze and examine them, and we’ve discovered, not surprisingly, that online sales are prevailing. The graph …

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The DCI Model

The DCI Model  The buyer intends to illustrate the nuances between different types of consumers, each of which has unique goals and needs. What is important for consumers is quality. They want to be able to buy and use things that they and other influential people think are good. Several considerations might encourage collectors: Do …

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