Who, Where, When?

Given the dynamic nature of the rare whisky auction market in the United Kingdom, we wondered who the winners and losers are per channel-offline/traditional vs. new world/online/digital. As we gather every sale record on the UK market, we can analyze and examine them, and we’ve discovered, not surprisingly, that online sales are prevailing. The graph …

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The DCI Model

The DCI Model  The buyer intends to illustrate the nuances between different types of consumers, each of which has unique goals and needs. What is important for consumers is quality. They want to be able to buy and use things that they and other influential people think are good. Several considerations might encourage collectors: Do …

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